What drives higher active customer engagement in luxury brands’ social media? Measurement and contingencies
- Creator: Aldhamiri, Ali , Carlson, Jamie , Vilches-Montero, Sonia , Rahman, Syed Mahmudur , Gudergan, Siegfried P.
- Resource Type: journal article
- Date: 2024
Perceived Omnichannel Customer Experience (OCX): Concept, measurement, and impact
- Creator: Rahman, Syed Mahmudur , Carlson, Jamie , Gudergan, Siegfried P. , Wetzels, Martin , Grewal, Dhruv
- Resource Type: journal article
- Date: 2022
Partial least squares structural equation modeling in HRM research
- Creator: Ringle, Christian M. , Sarstedt, Marko , Mitchell, Rebecca , Gudergan, Siegfried P.
- Resource Type: journal article
- Date: 2020
Customer engagement with brands in social media platforms Configurations, equifinality and sharing
- Creator: Carlson, Jamie , Gudergan, Siegfried P. , Gelhard, Carsten , Rahman, Mohammad Mahfuzur
- Resource Type: journal article
- Date: 2019
A Meta-analysis of the International Experience–Ownership Strategy Relationship: A Dynamic Capabilities View
- Creator: Tang, Ryan W. , Gudergan, Siegfried P.
- Resource Type: journal article
- Date: 2018
The link between customer satisfaction and loyalty: the moderating role of customer characteristics
- Creator: Schirmer, Nadine , Ringle, Christian M. , Gudergan, Siegfried P. , Feistel, Matthias S. G.
- Resource Type: journal article
- Date: 2018
Enhancing service loyalty: the roles of delight, satisfaction, and service quality
- Creator: Ahrholdt, Dennis C. , Gudergan, Siegfried P. , Ringle, Christian M.
- Resource Type: journal article
- Date: 2017
Understanding the psychological impact of unconventional gas developments in affected communities
- Creator: Lai, Po-Hsin , Lyons, Kevin D. , Gudergan, Siegfried P. , Grimstad, Sidsel
- Resource Type: journal article
- Date: 2017
Capturing heterogeneity and PLS-SEM prediction ability: alliance governance and innovation
- Creator: Ratzmann, Martin , Gudergan, Siegfried P. , Bouncken, Ricarda
- Resource Type: journal article
- Date: 2016
Cooperation and compliance in non-equity alliances
- Creator: Gudergan, Siegfried P. , Devinney, Timothy M. , Ellis, R. Susan
- Resource Type: journal article
- Date: 2016
Estimation issues with PLS and CBSEM: where the bias lies!
- Creator: Sarstedt, Marko , Hair, Joseph F. , Ringle, Christian M. , Thiele, Kai O. , Gudergan, Siegfried P.
- Resource Type: journal article
- Date: 2016
Guidelines for treating unobserved heterogeneity in tourism research: a comment on Marques and Reis (2015)
- Creator: Sarstedt, Marko , Ringle, Christian M. , Gudergan, Siegfried P.
- Resource Type: journal article
- Date: 2016
Heterogeneity in dynamic capability configurations: equifinality and strategic performance
- Creator: Gelhard, Carsten , von Delft, Stephan , Gudergan, Siegfried P.
- Resource Type: journal article
- Date: 2016
What drives customer loyalty? Nonlinear effects of customer delight and satisfaction on loyalty and the moderating role of service experience
- Creator: Ahrholdt, Dennis C. , Gudergan, Siegfried P. , Ringle, Christian M.
- Resource Type: conference paper
- Date: 2016
Strategic embeddedness of modularity in alliances: innovation and performance implications
- Creator: Bouncken, Ricarda B. , Pesch, Robin , Gudergan, Siegfried P.
- Resource Type: journal article
- Date: 2015
The impact of dynamic capabilities on operational marketing and technological capabilities: investigating the role of environmental turbulence
- Creator: Wilden, Ralf , Gudergan, Siegfried P.
- Resource Type: journal article
- Date: 2015
In pursuit of understanding what drives fan satisfaction
- Creator: Sarstedt, Marko , Ringle, Christian M. , Raithel, Sascha , Gudergan, Siegfried P.
- Resource Type: journal article
- Date: 2014
Dynamic capabilities and performance: strategy, structure and environment
- Creator: Wilden, Ralf , Gudergan, Siegfried P. , Nielsen, Bo Bernhard , Lings, Ian
- Resource Type: journal article
- Date: 2013
The effects of customer-centric marketing and revenue management on travelers' choices
- Creator: Mathies, Christine , Gudergan, Siegfried P. , Wang, Paul Z.
- Resource Type: journal article
- Date: 2013
Do status levels in loyalty programmes change customers' willingness to pay?
- Creator: Mathies, Christine , Gudergan, Siegfried P.
- Resource Type: journal article
- Date: 2012